According to authoritative data, there are nearly 400 million people with nearsightedness in China, and the annual figures are showing growth. In the huge market background, as a leading enterprise in the fast fashion operation glasses industry, while accelerating the construction of key projects, LOHO glasses has also been committed to guiding the glasses enterprises to accelerate the transformation and upgrade, and implement the innovation drive.
LOHO designers have been working hard to break the limitations of the traditional optical industry and meet the needs of consumers through continuous innovation in styles and materials. To this end, LOHO set up a special R&D team. They compared some of the frame materials that are popular in the market. They think that they can't reach the standard of “revolutionary products”, so they lock their direction to find a new type of material, and finally Boldly tried a new type of fiber material - carbon fiber.
Since the first launch of carbon fiber glasses in 15 years, the carbon fiber glasses have been upgraded and upgraded for four generations. The new fourth-generation carbon fiber glasses are also the same as the previous three generations. Once they are listed, they will quickly become a 'net red' single product. Carbon fiber glasses are born. Since then, the cumulative sales of online and offline has reached millions!
Carbon fiber is a new type of fiber material with high strength and high modulus fiber with carbon content above 95%. Usually used in automobile manufacturing, aerospace, cutting-edge military aircraft manufacturing, etc. It is "outer and soft inside", has the reputation of black gold, its density is lower than that of the iPhone shell, and its weight is less than 1/4 of steel, but The strength is 20 times that of iron. After careful consideration and research, LOHO designers determined that this is a material that is very suitable for making frames. The design has been modified more than ten times and hundreds of adjustments. The process has been improved through 10 times, and 374 details have been polished. Finally, the finished 7.87-gram frame makes the consumption exclaim: the lightest glasses in history!
Compared with the first three generations, the fourth-generation carbon fiber glasses look more fashionable, with a stylish and versatile oval frame design, and the three colors are the most popular fashion colors. And its weight is only 14 grams, which is only equivalent to the weight of 3 A4 papers, which is 20% lighter than the best quality titanium alloy glasses on the market. In addition, the design of the new fourth-generation carbon fiber product further reduces the load-bearing feeling of the bridge of the nose when worn. The position of the temple is added with a non-slip material, and the contact position with the head is made of a matte process, so that the wear is more suitable for the human body and more comfortable. Special handling and articulation are also provided at the junction of the frame and the temple to balance the weight difference between the frame and the frame after the lens. These improved design details come from real consumer experience feedback. LOHO designers check the feedback suggestions of each channel every week, and constantly debug and modify, the best efforts!
This time, the era of carbon fiber glasses 4·0 officially arrived. As the ZARA of the optical industry, LOHO has given a new definition of the category since its entry into the mainland market in 2011: glasses not only have functional attributes, but also have fashionable matching attributes. "Wear LOHO glasses, add points to the face value", "Different scenes should be paired with different styles of glasses." Therefore, LOHO products always adhere to the three core concepts - comfortable to wear, style trends, and fair pricing. At the same time, LOHO pursues the ultimate experience of the consumer scene. The LOHO store style is fashionable and the category is complete. It not only provides consumers with a convenient one-stop service solution, but also allows consumers to experience the fashion atmosphere and comfort of the scene. This is one of the reasons why LOHO can stand out from the competition of many new retail brands.
As the first brand of carbon fiber glasses in China, LOHO has the theme of “contempt”, and emphasizes that “lightweight” will always be the most important point for iterative innovation of frame materials. Today, the number of people wearing glasses has grown dramatically. It is the original intention of LOHO to prevent glasses from becoming the burden and trouble for every person wearing glasses. "Glasses should be added for the value of the face", this is the concept of LOHO glasses. At the same time, the premise of adding glasses to the value of the face is not to burden the nose. Therefore, the lightweight of glasses has become the most important driving factor for the development of glasses materials.
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