The market potential of automotive interior and exterior trims is high
In recent years, with the rapid development of the plastics industry, the physical properties of related functional plastics have been enhanced, and their strength and reliability have also increased. The use of a large number of high-strength plastic parts in the automotive industry has replaced some of the metal parts in order to achieve the goal of lightweighting and energy-saving emission reduction. The large-scale application of plastics in automobiles is the result of continuous progress in the chemical industry and the continuous improvement of the level of energy conservation and safety of automobiles. According to industry statistics, in 2011, the market size of China's auto plastic interior and exterior trim industry was RMB 434.230 billion. By 2016, the market scale will have increased to RMB 611.765 billion.
Research on the application of plastics in automobiles began in the 1950s. In the mid-1960s, a small number of plastic parts had been produced commercially, but they were mainly used as interior trim parts to meet passenger safety and comfort requirements. Influenced by two oil crises in the 1970s, weight loss and energy conservation have become the main trend of the automobile manufacturing industry. Automotive plastic parts, especially exterior parts, have been developed, and the amount of plastic parts has accounted for 2%-3% of the car's weight. Since then, as people have paid more attention to the lightweighting of vehicles and their safety performance, they have demanded diversification, individuation, high performance, low cost, and long life. The development of functional parts has also begun to receive attention. By the early 1990s, plastic parts reached 7%-10% of the car's weight.
Comparative Analysis of Domestic and Foreign Business Models
In developed countries such as Europe, the United States, and Japan, the automotive industry has developed over the past hundred years and has formed a market pattern with a large share of major auto giants. Under this situation, the suppliers of automotive interior and exterior trim parts mainly adopt a specialized business model, focusing on supplying a certain batch of products for the automotive giants, and deepening cultivation in their respective fields to form deep technical precipitation and core competitiveness.
In China, the internal and external trim business model of plastics is represented by “fine and complete”, which is closely related to the status quo of the domestic automobile market. The number of auto OEMs in China is large, and the sales volume of each brand or model is relatively small. In order to adapt to the small-lot, multi-model market, the main suppliers of interior and exterior trims will inevitably choose to fully meet the supporting requirements of the entire vehicle manufacturer. Business scale. Therefore, China's plastic interior and exterior trim parts manufacturers generally have a variety of internal and external trim manufacturing process capabilities, can produce different performance characteristics of automotive interior and exterior trim, in order to occupy a larger share in the industry chain, and provide diversification to the vehicle factory Product selection while improving development and supporting capabilities.
Market Size and Market Pattern Analysis
The dependence of automotive interior and exterior decorative parts industry on the automotive industry is quite large. With the continuous rapid development of China's automobile market and the continuous increase in vehicle ownership in recent years, the market’s demand for automotive interior and exterior trim products is increasing. At present, China’s automotive plastics are inside and outside. The market demand for accessories is showing a positive trend of increase. Domestic automotive plastic interior and exterior trim companies basically meet the needs of the domestic automobile support and aftermarket. According to the data released by the China Market Research Network, the market size of China's auto plastic interior and exterior trim industry in 2011 was 434.230 billion yuan, and by 2016 the market scale will have increased to 611.765 billion yuan. Source: China Market Research Network
Similar to the overall characteristics of the auto parts industry, foreign-funded/joint-venture companies in the automotive interior and exterior trim industry have obvious advantages. They rely on higher technical standards and improve the quality control system, and the products are superior to domestic products in quality and performance. It mainly produces high-end automotive plastic interior and exterior trim products. However, with the continuous improvement of the technical level and management level of auto interior and exterior trim companies in China, the domestic and foreign automotive interior and exterior trim companies’ market share will increase, and the existing market competition landscape will gradually reverse. .
Future development trend analysis
The automotive plastic interior and exterior trim industry is an important component of the auto parts industry, and it is generally consistent with the development trend of the auto parts industry. With the gradual increase in the proportion of automotive plastics in total vehicles and the increasing demand for safety and environmental protection of automobiles, the key development direction of the interior and exterior automotive interior parts of autos is the development of reinforced plastics for structural parts and exterior parts. , engineering plastics, high-performance composite materials; on the other hand, through the modular supply, specialized production, and increase technical content, etc., to maintain a balance between low cost and high quality; at the same time, we must pay more attention to the recyclability of materials. Degradability.
China Market Research Network industry analysts believe that the lightweighting of automobiles makes plastics as raw materials widely used in automotive parts. From interior parts to exterior parts and structural parts, plastic parts can be seen everywhere. With the acceleration of the lightening process of automobiles, the application of plastics in automobiles will be more extensive. The market scale of interior and exterior trim components of China's automotive plastics will be further expanded, and the future development prospects are good.
